Colorado Public Radio: Western Slope and Central Mountains
Sponsor on-air messages on Colorado Public Radio: Western Slope and Central Mountains and reach engaged listeners across your community. Pick a start date, choose how many messages and weeks, and submit creative for the station to review.
- CPR News: Grand Junction, Montrose, Craig
- CPR News: Vail
- CPR Classical: Grand Junction, Central Mountains
Build your campaign in minutes.
Pick a start date.Any day of the week. Each week is a 7-day window from that day.
Set your reach.Choose your station(s), how many messages to air per week, and how long your campaign will run. Pricing updates in real-time based on your selections.
Submit and authorize.Send your creative and authorize payment at submission; your card is only charged after the station approves.
6 messages per week · $11.00 per message. Build the campaign that fits your goals on the next page.
Sign up to sponsor(No password needed)Answers before you sponsor
Station-specific guidance on reach, creative, and turnaround.
Why should I advertise on public radio?
In public radio, what you might think of as advertising is called sponsorship. Because public radio stations are noncommercial, FCC (Federal Communications Commission) rules require sponsorship messages to be informative rather than promotional. That difference is part of what makes public radio sponsorship so effective, allowing your message to be heard in an uncluttered environment built on listener trust.
Public radio sponsorship connects you with a uniquely engaged audience of professionals, lifelong learners, community supporters, cultural patrons, and more. A recent Kantar survey found that 84% of public radio listeners have taken action in response to a sponsorship message, and 79% hold a more positive opinion of organizations that support public radio.
Sponsorship is a simple way to get your message heard while showing your community that you support the public radio station they value.
Who listens to CPR?
CPR reaches an influential audience of lifelong learners, professionals and leaders, affluent consumers, cultural patrons, community changemakers, and outdoor enthusiasts. Compared with the average U.S. adult, public radio listeners are more likely to be college graduates, work in top management, earn $100K+ in household income, support nonprofits, attend cultural events, and enjoy Colorado’s outdoors.
What can I say in a public radio sponsorship message?
Public radio sponsorship messages aren’t aggressive sales pitches. They’re straightforward and conversational, giving your message a tone that feels like a recommendation from a trusted friend.
While there are specific FCC guidelines that sponsorship messages must follow, you don’t need to know the rules. Our AI assistant will help you create a compliant message designed to resonate with public radio listeners.
How far in advance do I need to book?
Most approved campaigns air within 7-10 business days of approval. Book earlier for prime weeks.
Who can I talk to for questions?
You’ll have access to chat while you’re building your campaign if you need help along the way. After you submit your campaign for review, you’ll also receive an email you can reply to with any questions.