Privacy Policy

Our Commitment to Privacy

Sponsor Public Media is a trade name of Market Enginuity, Inc. (“Sponsor Public Media,” “Company,” “we,” “our,” or “us”). We respect your privacy and are committed to protecting it through our compliance with this Privacy Policy.

What This Privacy Policy Covers

This Privacy Policy covers and describes the types of information we may collect from you or that you may provide when you use the Sponsor Public Media website and platform (our “Site”) and our services, and our practices for collecting, using, maintaining, protecting, and disclosing that information (collectively, the “Service”). Sponsor Public Media is a sponsorship sales agency that represents public media organizations and operates a platform through which businesses and organizations can build, submit, and pay for on-air underwriting messages on public media organizations and their licensees that are independent third parties and are not employees, agents, or representatives of Sponsor Public Media (each, a “Partner Station”). Sponsor Public Media staff and Partner Station personnel are referred to together in this Privacy Policy as “Staff.” We review and approve each message before it airs, and a Partner Station may also review and approve each message before it airs on that station.

Market Enginuity operates other websites, including marketenginuity.com. This Privacy Policy does not apply to those websites, and your use of those websites is covered by a separate privacy policy available on those websites. This Privacy Policy does not cover the websites of Partner Stations, which are independent organizations with their own policies.

This Privacy Policy applies to information we collect on the Site and in email and other electronic messages between you and the Service. It does not apply to information collected offline or by any third party, including any Partner Station or any third-party website that may link to or be accessible from the Service.

Please read this Privacy Policy carefully. By accessing or using the Service, you agree to this Privacy Policy. If you do not agree, your choice is not to use the Service. BY USING OR ACCESSING THE SERVICE, YOU ARE ACCEPTING THE PRACTICES DESCRIBED IN THIS PRIVACY POLICY.

Who May Use the Service

The Service is intended for use by businesses, organizations, and other entities, acting through an authorized representative who is at least 18 years old, and by sole proprietors. The Service is not directed to children, we do not knowingly collect personal information from anyone under 18, and accounts may not be created by anyone under 18. If you believe we have collected information from a child, please contact us using the details below and we will delete it.

Much of the information we hold is business contact information and information about the sponsoring organization rather than personal information about an individual. Where the information we hold is personal information, this Privacy Policy describes how we treat it.

Information We Collect

We may collect several types of information from and about users of the Service, including: (1) information by which you may be personally identified, such as name, postal address, email address, and telephone number (“personal information”); (2) information that is about you but does not individually identify you; and (3) information about your internet connection, the equipment you use, and usage details. We collect this information directly from you when you provide it, and automatically as you navigate through the Service.

Information You Provide to Us

You give us the following, and we hold it because a sponsorship cannot be scheduled or aired without it:

• Your email address, which is how you sign in. We do not use passwords. We email you a one-time sign-in link instead.
• Contact details for your sponsorship: the primary contact name, a phone number, and the contact email. Staff need a way to reach you about your message.
• Details about your organization or event, which is what the on-air message is written from: organization name, website, a description, what you want the sponsorship to accomplish, how to pronounce anything unusual, and anything else you add. For event sponsorships this also covers the event name, dates and times, location, and ticket link.
• Your sponsorship itself: the stations you selected, how many messages per week and for how many weeks, the price, the on-air message you chose, and any notes you send when you ask our team to write the message for you.
• Payment records. Your payment card details are entered on a page hosted by our payment processor, and we do not store full card numbers or security codes. The processor reports the outcome back to us, and we store those reports, which include limited card information such as the brand and the last four digits.
• Records of what happened. We keep a log of actions taken on your sponsorship, including which Staff reviewed it and when, along with records of the emails we sent you and whether they were delivered.
• Correspondence. If you contact us for support or with a question, we keep records and copies of that correspondence.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through the Service, we and our service providers may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including: (1) details of your visits, server logs, and the resources you access; (2) information about your computer and internet connection, including your IP address, operating system, and browser type; (3) your preferences, such as language selection; and (4) analytics information about how you use the Service, such as the pages you view, the links you click, the pages that referred you, and how you navigate the Site. We also receive automatic reports when something breaks. These are technical reports about the failure, and they can include details from the page or request where the error happened.

The technologies we use include cookies, web beacons, tags, and scripts, used by us and our service providers to operate, secure, and administer the Service and to understand how it is used.

Cookies

A cookie is a small file placed on your device. We use cookies that are strictly necessary to operate the Service, including the cookies that keep you signed in after you click your sign-in link; without them you would be signed out on every page. We also use analytics cookies to measure and understand how the Service is used. We and our advertising partners use advertising cookies and similar technologies to show you advertisements for our services on other websites and applications, as described under “Targeted and Retargeted Advertising” below. You can control analytics and advertising cookies as described under “Choices About How We Use and Disclose Your Information” below. Our service providers may also set cookies in connection with the services they provide to us.

You may refuse browser cookies through your browser settings, though some parts of the Service may then be inaccessible and you may not be able to stay signed in. You can learn more about controlling cookies at aboutcookies.org.

Third-Party Use of Cookies

Some content or applications on the Service may be served by third parties, including content providers and application providers. These third parties may use cookies alone or with web beacons or other tracking technologies to collect information about you when you use the Service. We do not control these third parties’ tracking technologies or how they may be used. The advertising technologies on the Site, and the choices available to you, are described under “Targeted and Retargeted Advertising” below.

Do-Not-Track and Global Privacy Control. Some browsers transmit a generalized “do-not-track” signal. Because there is no common standard for how that signal should be interpreted, we do not respond to it. We respond to the Global Privacy Control signal, and we treat it as a valid request to opt out of any sale of personal information and any sharing of personal information for cross-context behavioral advertising, as described under “Targeted and Retargeted Advertising” and “California Privacy Rights” below.

How We Use Your Information

We use information that we collect about you or that you provide to us, including personal information: (1) to present the Service and its contents to you; (2) to let you sign in, by emailing you a one-time sign-in link; (3) to build, price, submit, and schedule your sponsorship; (4) to draft suggested on-air wording from the details you provide; (5) to review and approve your sponsorship and to route it to the appropriate Partner Station; (6) to process payments, including placing and capturing card authorizations, and to settle funds to the Partner Station; (7) to carry out our obligations and enforce our rights arising from contracts between you and us, including for billing, collection, and refunds; (8) to contact you about your sponsorship, including revisions requested by us or by a station, approvals, and receipts; (9) to keep records of what happened on a sponsorship, for audit, dispute resolution, and station reporting; (10) to secure, troubleshoot, and improve the Service; (11) to comply with law; (12) to market our own products and services to you, including by email, subject to the choices described under “Choices About How We Use and Disclose Your Information” below; (13) to advertise our own services to you on other websites and applications, including through targeted and retargeted advertising, subject to the choices described below; (14) to respond to your requests about a past sponsorship and to assist you with future sponsorships; (15) in any other way we may describe when you provide the information; and (16) for any other purpose with your consent.

We do not use, share, sell, or rent the personal information provided to us in ways unrelated to those described in this Privacy Policy without providing you an opportunity to opt out. We do not sell personal information, and we do not exchange it for money or other valuable consideration. We do not disclose personal information to third parties for those third parties’ own independent marketing. We do disclose personal information to our advertising partners so that we can advertise our own services to you, as described under “Targeted and Retargeted Advertising,” and you may opt out of that at any time.

Disclosure of Your Information

We may disclose, and may retain and use indefinitely, information that has been aggregated or de-identified so that it no longer identifies any individual. We will maintain and use that information only in de-identified form and will not attempt to re-identify it. We may disclose information that we collect or you provide: (1) to the Partner Station airing your sponsorship, as described under “Who Can See Your Sponsorship” below; (2) to our subsidiaries and affiliates; (3) to contractors, service providers, and other third parties we use to support our business and who are contractually required to keep it confidential and secure, as described under “Service Providers” below; (4) to a buyer or successor in the event of a merger, sale, or other business transfer; (5) to fulfill the purpose for which you provide it; (6) to advertising partners and advertising networks, for the purposes described under “Targeted and Retargeted Advertising”; (7) for any other purpose disclosed by us when you provide the information; or (8) with your consent.

We may also disclose your information to comply with any court order, law, or legal process, including responding to a government or regulatory request; to enforce our Terms of Service, our Refund Policy, and other agreements; or if we believe disclosure is necessary to protect the rights, property, or safety of Sponsor Public Media, our Partner Stations, our sponsors, or others.

Who Can See Your Sponsorship

You can see your own sponsorships and no one else’s. Sponsor Public Media staff review and approve each sponsorship before it airs, and can see sponsorships across all markets in order to run the platform and support our Partner Stations. Station personnel also may review and approve each sponsorship before it airs and can see the sponsorships submitted in the market that station administers. That access is scoped to the market rather than to the individual stations you selected, so where a market covers several stations, personnel for that market can see your sponsorship even if it is not running on all of them.

Service Providers

We may use third-party service providers to host the Service, deliver our email, process payments, and provide other features. When you use these features, we share information only as necessary for the third party to provide the relevant service, and we require these providers by contract to maintain appropriate safeguards. These providers may include, without limitation:

• Payment processors (currently Stripe, Inc.). Your card details go directly to the processor, and we pass along your email address so your receipt reaches you.
• Database and authentication hosting (currently Supabase), which holds the information described above.
• Email delivery (currently Postmark), which receives your email address and the contents of the messages we send you.
• Application hosting and network services (currently Render and Cloudflare), which run the Service, serve it, and protect it against malicious traffic.
• Error monitoring (currently Sentry), which receives automatic reports when something breaks.
• Website analytics (currently Google Analytics), which receives information about your visits to and use of the Site, such as pages viewed, referring pages, and general usage patterns, so we can understand and improve how the Service is used.
• Customer relationship management and marketing, and document storage (currently HubSpot and Microsoft SharePoint), which receive your contact details, the sponsorship record described under “How Long We Keep Your Information” below, and records of our communications with you, so we can manage our relationship with sponsors and send communications about the Service.
• Advertising partners and advertising networks, which receive information about your visits to the Site through cookies, pixels, and similar technologies so that we can advertise our own services to you on other websites and applications. Each of these providers holds that information under its own privacy policy and retention practices.
• Consent and preference management (currently Enzuzo and Google Tag Manager), which presents the cookie and advertising choices described below, records the choices you make, and receives your IP address and a device identifier so that your choice can be applied on later visits.
• A copy generation service, which drafts suggested on-air wording from the organization and event details you provide. We manage this system in house.

Automated Copy Generation

The suggested on-air messages in the builder are generated by software from the organization and event details you provide. This drafting produces suggested text for you to review and adopt; it does not make any decision about you, your sponsorship, or your eligibility, and every sponsorship is reviewed and approved by a person before it airs.

Targeted and Retargeted Advertising

We use advertising technologies to show you advertisements for our own services on other websites and applications after you visit the Site. This is sometimes called targeted, interest-based, or retargeted advertising.

To do this, we and our advertising partners place cookies, pixels, tags, and similar technologies on the Site. These technologies collect information including your device and browser type, your IP address, the pages you view on the Site, the links you click, and the dates and times of your visits. We and our advertising partners use that information to recognize your browser or device on other websites and applications and to select which of our advertisements you see there. Our advertising partners may combine the information collected on the Site with information they have obtained from other sources.

Under California law and the privacy laws of several other states, this use of your information is treated as “sharing” personal information for cross-context behavioral advertising. We do not sell your personal information, and we do not exchange it for money or other valuable consideration. We disclose it to advertising partners for the advertising purposes described in this section.

You can opt out at any time. See “Your Advertising Choices” below.

Most of the information collected by these technologies is held by the advertising platforms rather than by us, under their own privacy policies and retention practices. Where we control how long a person remains in an advertising audience, we set that period at no more than 180 days from the last visit. Where we control how long analytics information is retained by our analytics provider, we set that period at no more than 14 months.

Choices About How We Use and Disclose Your Information

• Tracking Technologies. You can set your browser to refuse all or some cookies, or to alert you when cookies are sent. Some parts of the Service may then not function properly, and you may not be able to stay signed in.
• Transactional Email. Emails about your sponsorship including sign-in links, revision requests, approvals, and receipts are necessary to the Service and cannot be turned off while you have an active sponsorship.
• Promotional Offers. If you do not wish to have your contact information used to promote our own services, you can opt out by emailing us at privacy@sponsorpublicmedia.com or using the unsubscribe link in our emails.
• Your Advertising Choices. You can opt out of our use of your information for targeted and retargeted advertising in any of the following ways, and we will honor any one of them: (i) using the “Do Not Sell or Share My Personal Information” link in the footer of the Site; (ii) sending a Global Privacy Control signal or a similar browser-based opt-out preference signal, which we treat as a valid request to opt out and apply to the browser that sends it; or (iii) emailing us at privacy@sponsorpublicmedia.com, and if you are signed in we will apply your choice to your account across devices. You may also use the cookie and advertising preferences banner or the preferences link on the Site, which you can reopen at any time to change your choices. Opting out does not mean you will stop seeing advertisements. It means the advertisements you see from us will not be selected based on your activity on the Site. Because a browser-based opt-out is stored in that browser, you will need to opt out again if you clear your cookies, use a different browser, or use a different device.

Accessing and Correcting Your Information

You can review and change much of your information by signing in to the Service. You may also email us at privacy@sponsorpublicmedia.com to request access to, correction of, or deletion of information you have provided. We will respond within 45 days, and will let you know if we need more time. We may need to verify your identity before completing a request. You may also submit a request through an authorized agent, in which case we may ask the agent for proof of authorization and may still verify your identity directly. We will not treat you differently for exercising these rights. We may not accommodate a request if we believe it would violate any law or legal requirement, or where we are required to retain the information for records, audit, tax, or dispute-resolution purposes. Proper access and use of information on the Service is also governed by our Terms of Service at sponsorpublicmedia.com/legal/terms.

How Long We Keep Your Information

We keep a record of each sponsorship for three years after the end of the fiscal year in which the last message in the sponsorship airs. That record is limited to the name of the sponsorship contact, the sponsoring organization, the amount of the sponsorship, and what was sponsored. We use this information to answer sponsor questions regarding past sponsorships, to assist you with future sponsorships. We do not keep it beyond that period. Email delivery records are kept for twelve months. Automatic error reports are kept for 90 days.

Records relating to the on-air message itself, including the message as submitted and as revised, the record of its review and approval, and the materials a Partner Station needs for its broadcast and sponsorship-identification obligations, are transferred to the Partner Station that airs the sponsorship. We do not keep those records after the transfer is complete. The Partner Station holds them after that point, under its own policies and retention periods, and a request about them should be directed to the station.

We keep the contact details of your representative so that we can manage our relationship with you and tell you about our own services. We keep that information until you ask us to stop or until 24 months after your last meaningful engagement with us, whichever comes first. Meaningful engagement means submitting a sponsorship, completing a form, replying to us, or opening or clicking one of our emails, and each of those restarts the 24-month period. This governs how long we use your contact details to market to you. It is separate from the three-year sponsorship record described above, which we keep for the service purposes stated there.

We may keep and use information that has been aggregated or de-identified so that it no longer identifies any individual for as long as it remains useful to us, including for research, benchmarking, and developing and improving our services.

If you opt out of our marketing emails, we keep a limited record of your email address, in a form that cannot be read as an email address, on a suppression list for as long as we send marketing email. We do this so that your address is suppressed if it reaches us again from another source. We do not use a suppression list for any other purpose.

We keep a record of the privacy and advertising choices you make, including the date, the choice, and the version of this Privacy Policy in effect at the time, for as long as we need to be able to demonstrate that we honored it. We keep this record only for that purpose.

Information collected by advertising and analytics technologies is retained as described under “Targeted and Retargeted Advertising” above.

If you ask us to delete your information, we will do so except where we are required or permitted to retain it. Where we are required to keep a record of the sponsorship itself, we will delete or de-identify the contact details associated with it to the extent we can while still meeting that obligation. Once records relating to your on-air message have been transferred to a Partner Station, we can no longer reach them, and a request about those records should be directed to the station.

California Privacy Rights

California gives its residents rights over personal information. California residents have rights to:

• Confirm whether we process their personal information.
• Access and delete certain personal information.
• Correct inaccuracies in their personal information.
• Data portability.
• Opt out of processing of personal data for targeted advertising, sales, or profiling with legal or similarly significant effects.
• Either limit (opt out of) or require consent to process sensitive personal data.

We share personal information with advertising partners for cross-context behavioral advertising, as described under “Targeted and Retargeted Advertising” above. In the preceding twelve months, we have shared the following categories of personal information for that purpose: identifiers, including online identifiers, device identifiers, and IP address; internet or other electronic network activity information, including your browsing activity on the Site and information about your interaction with the Site; and inferences drawn from that information. We share these categories with advertising networks and advertising partners. As noted above, we do not sell personal information for monetary or other valuable consideration.

We do not knowingly share or sell the personal information of consumers under 16 years of age. We do not use or disclose sensitive personal information for purposes that would require us to offer a right to limit its use.

You have the right to opt out of this sharing, as described under “Your Advertising Choices” above, and we treat opt-out preference signals such as Global Privacy Control as a valid request to opt out. We will not discriminate against you for exercising your rights. You also have the rights described above. To exercise any of these rights or to appeal a decision regarding a consumer rights request, email us at: privacy@sponsorpublicmedia.com.

If you are a California resident and believe a request was wrongly denied, you may ask us to reconsider by replying to our response; if we still decline, we will explain why and how you may raise the issue with the California Privacy Protection Agency.

Other State Privacy Rights

Residents of other states with comprehensive privacy laws, including Colorado, Connecticut, Texas, and Virginia, may have similar rights to confirm, access, correct, delete, and obtain a copy of their personal information, and to opt out of targeted advertising and the sale of personal information. We will honor a verified request of this kind from a resident of any state. To make a request, email us at privacy@sponsorpublicmedia.com.

Data Security

We have implemented administrative, technical, and physical safeguards designed to protect the security, confidentiality, and integrity of the information we hold, and to protect it from accidental loss and unauthorized access, use, alteration, and disclosure. These measures include storing information on secure servers, restricting Staff access to the market or role that requires it, processing payment card transactions through a third-party payment processor so that full card numbers are not stored by us, requiring service providers to maintain appropriate safeguards by contract, and retaining and disposing of information in accordance with the retention periods described above.

The safety of your information also depends on you. Because we sign you in by emailing a one-time link rather than using a password, keeping access to your email account secure is what keeps your account secure. Unfortunately, no transmission of information over the internet is completely secure, and we cannot guarantee the security of information transmitted to the Service; any transmission is at your own risk. In the event of a breach of private information, we will provide notice to affected individuals and to authorities as required by applicable law.

Changes to Our Privacy Policy

It is our policy to post any changes we make to this Privacy Policy on this page, with a notice that the Privacy Policy has been updated. If we make material changes to how we treat information, we will notify you by email to the address in your account or through a notice on the Service. For changes that materially affect how we use information we already hold, we will notify you before the change takes effect and, where the law requires your consent to apply the change to information we already hold, we will obtain it, and we keep prior versions of this Privacy Policy available on request. The date this Privacy Policy was last revised appears at the top of the page.

Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, or to register a complaint, contact us at:
Sponsor Public Media
5227 N. 7th St. Suite 18012
Phoenix, AZ 85014
privacy@sponsorpublicmedia.com

You can also reach us through sponsorpublicmedia.com. Our Terms of Service and Refund Policy cover the rest of the relationship.